Hair salon website examples: what the best ones include

The best hair salon websites make booking the obvious next step, publish prices clearly (often by stylist level), introduce the team, show real work and state policies such as patch tests, deposits and cancellations before the client books. Below are six real salon websites from the UK, US, Canada and Australia, described as we found them in October 2026, followed by a checklist you can use for your own salon.

How did we choose these examples?

We picked salons whose websites are live, easy to check and show a clear approach to booking, pricing or policies. We describe only what is visible on their public pages. Websites change often, so a detail may differ by the time you visit. None of these salons is connected with us, and their inclusion is not a ranking.

A salon website is a working tool, not a brochure. In the US alone, the Bureau of Labor Statistics counts 670,800 jobs for barbers, hairstylists and cosmetologists and projects 7% growth from 2025 to 2035 (BLS). In a crowded market, the website is often where a client decides between two salons with similar reviews.

Six hair salon websites and what they do well

Bleach London: prices by stylist grade and policies up front

Bleach London lists its salons with addresses and a "Book Now" button for each, which opens an online booking portal. The price list sets four columns side by side, one for each stylist grade (Stylist, Senior Stylist, Head Stylist and Director), so a client can see what a short cut costs at each level before booking.

What stands out is how openly the rules are stated. The page says an allergy test must be done at least 48 hours before the appointment, a 50% deposit secures a booking, and cancellations or changes must be made at least 48 hours ahead or the deposit is lost. For colour work, where a patch test is part of safety, this saves both sides a wasted trip.

What to copy: one price table by stylist level, and safety and cancellation rules on the same page as the prices.

Spoke and Weal: an FAQ that answers the money questions

Spoke and Weal, a US salon group, puts its booking options on the homepage and publishes price ranges for its services. Its FAQ explains why prices differ between team members: experience, technical skill, demand and personal performance.

The FAQ is also direct about the commitment. A credit card is required to book, nothing is charged until the appointment, and cancelling within 24 hours or not showing up costs 50% of the scheduled service. Consultations are free for cuts, colour, keratin, extensions and styling, and extensions require a consultation and a deposit first.

What to copy: a short FAQ that answers "why does it cost this much?" and "what happens if I cancel?" in plain words.

Hershesons: experts, a lookbook and booking in one menu

Hershesons in London links its "Book Now" button to an external booking platform and lists its locations: Belgravia, Fitzrovia and Selfridges. The site has a "Meet the experts" section with individual stylists, a lookbook under "Our work", gift vouchers and a rewards scheme alongside its product shop.

Service prices are not shown on the homepage; they sit in the booking flow. That works for a well-known brand that clients already trust. For a smaller salon, hiding prices until the last step is riskier, because a new client has fewer reasons to keep clicking.

What to copy: a team section where each stylist is a person with a name and a face, and a gallery of the salon's own work.

Edwards and Co: deposits and fees that leave no surprises

Edwards and Co in Australia has a "Book Online" menu with a link for each salon, opening a third-party booking platform. The site also sells gift cards and products and links to a separate education programme.

Its FAQ is one of the most detailed we found. A deposit is required to confirm an appointment. The salon asks for 48 hours' notice to cancel or reschedule and lists late cancellation fees by service: $50 for a blow-dry, $100 for a cut, $200 for colour and $250 for colour and cut. A no-show or same-day cancellation is charged at 100%. On the positive side, stylists give a quote at the consultation before any work starts, and there is a two-week colour and cut guarantee.

What to copy: fees by service rather than one vague rule, balanced by a guarantee that shows you stand behind the work.

Civello: "from" prices across five levels

Civello, with two Toronto locations, publishes "from" prices for each hair service across five stylist tiers, and explains each tier by experience, from 0-1 year up to 15 years or more. A cut, for example, starts at $65 with the most junior tier and at $140 with the most senior. Each service lists what is included: consultation, scalp massage and shampoo, the cut and the blowout.

The site has team pages, gift cards and a retail shop, and the locations show addresses, phone numbers and opening hours.

What to copy: explain what each stylist level means in years of experience, and list what is included in the price.

Blue Tit London: durations next to every price

Blue Tit London runs many salons across London. Its price list uses five numbered levels, explains what each level means, and shows the approximate duration of each service in brackets, such as "Cut & Finish (1hr)". The same cut ranges from 85 at Level 1 to 146 at Level 5.

The page also states that colour services need a valid allergy test, and that clients who cancel with less than 24 hours' notice may be charged the full cost, while no-shows are charged the full cost.

What to copy: show the duration next to each price, so clients know how long to book off and your booking system has honest service lengths.

What do the best hair salon websites have in common?

The best hair salon websites share six things, whatever their size or city.

1. A Book button that is always visible, leading straight to real free times.
2. Prices a client can understand, by stylist level or as "from" prices, with what is included.
3. The team as people, with names and photos, so regulars know who they will see.
4. The salon's own work, in a gallery or lookbook, not stock photos.
5. Rules stated before booking: patch tests for colour, deposits, cancellation notice and fees.
6. Practical details: each location's address, phone number and opening hours.

Many also add gift cards, a product shop and an FAQ. Those are useful, but a salon website without the first six will lose clients no matter how good it looks.

Why do booking and mobile matter so much for salons?

Booking and mobile matter because clients decide and book from their phones, often outside opening hours. A Phorest consumer survey of 716 salon clients in the UK and Ireland, reported by Hairdressers Journal in 2025, found that 45% prefer to book online whenever possible, and 61% rely on word of mouth when choosing a new salon (Hairdressers Journal). Phorest sells salon software, so treat this as industry research rather than a neutral census.

Google looks at your site the same way. It uses the mobile version of a site's content for indexing and ranking (Google Search Central), and it recommends good Core Web Vitals, such as the main content loading within 2.5 seconds (Google Search Central). Large, uncompressed gallery photos are the most common reason a salon site feels slow on a phone.

Your Google Business Profile can send clients straight to booking too. Google lets businesses add appointment links to their profile and mark one as "Business preferred" (Google Business Profile Help). Make sure that link goes to the page where people actually book.

Reviews close the loop. BrightLocal's 2026 survey of 1,002 US adults found that 97% of consumers read reviews for local businesses and 47% won't use a business with fewer than 20 reviews (BrightLocal). Link to your Google reviews from your site, or quote a few with the client's first name.

What can a small salon copy from these examples?

A small salon can copy almost everything here without a big budget, because the strengths are about clarity, not design spend.

• Write your price list in one evening. Services down the side, stylist levels across the top or "from" prices, with durations.
• Photograph your own work for a month. Same spot, same light, with the client's permission. Thirty good photos beat three hundred filtered ones.
• Put each stylist on the site with a photo, a line about what they love doing and what they charge.
• Write your policies in five lines: patch tests, deposits if you take them, cancellation notice, lateness, refunds.
• Make booking work at 10pm on a phone. Book a service yourself from your own phone and count the taps.

If you are starting from scratch, a builder can lay out these pieces for you. SiteCreatorEngine, for example, builds a salon website with a gallery, a price list, a team section and online booking, where each service has its own length and a buffer between clients, and two stylists can take clients in the same slot. See what a hair salon website needs.

What mistakes do salon websites often make?

The most common salon website mistakes are the ones that add a step between interest and booking:

• "Call to book" as the only option. Clients who decide at night book elsewhere.
• No prices at all. New clients assume the worst and leave.
• A Book button that opens a general page instead of the booking form.
• Policies revealed only after booking, which feels like a trap and leads to disputes.
• Stock photos of models that do not match the salon's real work.
• Out-of-date details: old opening hours, a stylist who left a year ago, a closed location.

Frequently asked questions

What should a hair salon website include?

At minimum: a visible Book button, a price list with durations, your team with names and photos, a gallery of your own work, your policies on patch tests, deposits and cancellations, and each location's address, phone number and opening hours. Gift cards, a product shop and an FAQ are useful extras.

Should a salon show prices on its website?

Most salons benefit from it. You can publish "from" prices or prices by stylist level, as several salons above do, and add durations so clients know what they are booking. Prices that only appear inside the booking flow can work for well-known brands, but new clients often leave before they get there.

Is it better to use my own booking page or a booking platform?

Both appear in the examples above: several salons send clients to a third-party booking platform, while others keep booking on their own site. What matters is that the Book button goes straight to real free times, works well on a phone and shows your policies before the client confirms.

How many photos should a salon gallery have?

There is no fixed number, but a few dozen clear photos of your own recent work, grouped by service such as cuts, colour and styling, usually say more than a large, unsorted feed. Compress them so the page loads quickly on a phone, and update the gallery regularly.

Sources

• Barbers, Hairstylists, and Cosmetologists - US Bureau of Labor Statistics
• Phorest consumer survey results 2025 - Hairdressers Journal
• Mobile site and mobile-first indexing best practices - Google Search Central
• Understanding Core Web Vitals and Google search results - Google Search Central
• Manage your local business links - Google Business Profile Help
• Local Consumer Review Survey 2026 - BrightLocal